Kookai is known for its unique personality, exemplified through its advertising. It focussed initially on ‘spirited and impertinent’ teenagers in the 1980s and then increasingly shock-oriented campaigns during the 1990s, before reaching its current position in contemporary fashion. Kookai prides itself on creating fashionable garments that exude timeless chic. Each piece has its own personality, with the brand’s Parisian designers focusing on the smallest details, and using only quality fabrics and finishes to ensure each garment is elegant and refined. Entering the Kookai shop is walking into the world of Kookai. The friendly staff will take all the time you need to help you find the perfect outfit and accessories.
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