Nxt Museum, first museum in the Netherlands for new media art

In a former 2,100 square meter production studio, Nxt Museum delivers a unique addition to the thriving creative district of Amsterdam-North. Inspired by the international museum landscape where interactive technology-driven exhibitions offer visitors a unique and mostly personalized experience, Nxt Museum aims to be the pioneer of emerging tech, new media art and visitor experience in the Netherlands.

Nxt Museum, founded by the young entrepreneur Merel van Helsdingen, exhibits large-scale art installations developed from interdisciplinary collaborations between established and emerging artists, designers, technicians, musicians and scientists.

UFO – Unidentified Fluid Other
What happens when we can detach ourselves from the physical world and change form? The second exhibition UFO – Unidentified Fluid Other, curated by Bogomir Doringer, explores who we become in the virtual world. Social change and technological development allow us to ask questions that give short shrift to existing norms so as to create space for ideas without fixed boundaries. Artists are alert to the first signs of our future digital existence, developers are building metaverse, and we are preparing for a new reality with fluid identities in a world seemingly free of fixed social constraints. Who are we and who will we become: Joyfully ‘fluid’? Inclusively ‘other’? Or still totally ‘unknown’.

The Netherlands has a long tradition of innovation and also has a rich art history. It is unprecedented that there is not yet a permanent place where this comes together on a large scale. With our digital, multi-sensory exhibitions, we not only want to change our visitors’ experience of art, but also give them new insights about the world and what role they play in it.” – Merel van Helsdingen (managing director & founder Nxt Museum).