Editor:  De Redactie • Publication:  01 January 2018



9 Straatjes Shopping Guide

De 9 Straatjes offers a great overview of the architectural style of Amsterdam heritage. After 400 years it is still very lively with artisanal businesses, hidden cafes, hotspot restaurants and galleries, and a unique offer of specialized and authentic shops. But it can be a bit hard to find the best shops in a limited amount of time! We’ve got you covered though, to help you in this part of town we’ve made a 9 Straatjes Shopping Guide.

More about the 9 Straatjes

The quaint and quirky streets that straddle Amsterdam’s grandest canals form the city’s most photogenic neighbourhood. Known to locals as De Negen Straatjes or ‘The Nine Streets’, this shopping district is full to bursting with vintage and designer shopping, speciality stores and cosy cafés and restaurants

De 9 Straatjes stands for nine cosy and picturesque shopping streets. In the middle of the World Heritage Canal Belt. Just a few steps behind Dam Square. Or on the way from the Rijksmuseum to Anne Frank House. This delightful neighborhood is brimming with unique shops, charming eateries and great ambience. Anyone spending an afternoon here is sure to take home unexpected finds.

The six bigger streets (Reestraat, Hartenstraat, Berenstraat, Wolvenstraat, Runstraat and Huidenstraat) refer to the trade in animal skins for the leather industry. They offer a complete overview of all the building styles of the old city centre of Amsterdam. Most buildings date back to the 17th century and are small, monumental shops.

Even after 400 years it is still very lively with artisanal businesses, charming bars and restaurants and galleries and a unique offer of specialized and mostly authentic shops. From mishmash to chic, from ethnic to old Dutch, from doll doctor and Spectacles museum to naughty lingerie and bags ‘con amore’. And from old to new, or better said: from antique and vintage to contemporary. In short: who goes to De 9 Straatjes, will definitely buy something special and different, whether it is old or new. The funny thing is that few people – even the people from Amsterdam – know the difference between the streets. More than once you will hear: “I have bought something really nice!” “Oh where?” “Uh, somewhere in De 9 Straatjes.”

The 9 Straatjes Shopping Guide



Amsterdam Watch Company

Reestraat 3

Amsterdam Watch Company has been buying and selling rare and exclusive watches all over the world for the last ten years and is known for its passion for vintage. Some of the most sought-after vintage models from brands such as Rolex, Omega, Patek Philippe, IWC and Jaeger-LeCoultre can be found in their store, all serviced by expert watchmakers prior to being displayed and sold with a one year warranty. Additionally, AWco is authorized dealer of the Dutch watchmakers Christiaan van der Klaauw, Van der Gang and Roland Oostwegel and one of a handful dealers worldwide for the German D. Dornblüth & Sohn.



Reestraat 8 | +31 20 523 52 82

After some serious shopping, you can work up a good appetite. Indulge your lunch cravings at Jansz. in the Reestraat. This effortless yet upscale all-day dining restaurant respects the simplicity of quality ingredients. Savor the salmon on brioche sandwich, the beautiful Jansz. vegetable salad or choose the irresistible truffle orecchiette pasta. Sip on your glass of wine while enjoying the people watching with views over the eclectic Reestraat. Did you know that Jansz. even has a courtyard garden?




Reestraat 11 | +31 (0)20 622 2105

Recently revamped in soothing shades of green, this stylish pan-Asian refuge in the 9 streets district delicately fuses modern Chinese, Japanese, Vietnamese, Indonesian and Thai cuisines in creations such as Peking duck ramen soup, deep-fried yuki sushi with salmon, surimi and avocado, and yuzu scorpino. For lunch, there’s chicken teriyaki on Burgundian corn bread, Thai beef salad, and Mandarin pancakes. With a continent of tastes to choose from, it’s a supremely suitable spot for shared dining after your shopping spree.


L’Étoile de Saint Honoré

L’Étoile de Saint Honoré

Oude Spiegelstraat 1 | Reestraat 24 | Heiligeweg 9

The luxury vintage stores L’Étoile de Saint Honoré sell a great collection of authentic and second-hand designer bags. Exclusive handbags, belts and wallets from Chanel, Gucci, Hermès, Prada and Celine that tell a unique story. L’Étoile de Saint Honoré is a tribute to the uniqueness of these bags. The boutiques are accessible to everyone around the world who shares a passion for luxury vintage bags, belts and wallets.


Smaak Amsterdam

Smaak Amsterdam

Berenstraat 39

What do you do when you can’t find the perfect bag for the right price? You design and produce them yourself. At least, that’s what multi-brand shop owner André Grundmann did when he struggled to find quality bags with the right look that weren’t too expensive. His goal was to make bags that could compete with the major fashion brands design-wise, and several years and a few hard knocks later, Grundmann got his collection off the ground. Today, Smaak Amsterdam specialises in creating modern classics that are both feminine and chic for the independent and fashionable woman who knows what she wants.



Keizersgracht 233

A visit to the Otentic store is an experience in itself. Otentic Perfumes launched a completely new concept of sophisticated and refined fragrances to share that reflect who you are and not who you want to be. The approach of Otentic is simple and efficient. One collection, nine families or moods with each eight different and unique perfume creations, all crafted in Grasse. Otentic: “Scent is one of the most powerful, but often underused, ways to express oneself. It stirs memories and emotions. At Otentic we take you on a journey, discovering fragrances that really reflect your personality, style or mood.”


Les Deux Frères

Gasthuismolensteeg 6 | Rozengracht 58

Imagine two brothers with an eye for smart gentleman’s fashion and a taste for unique, yet affordable brands – sounds promising, right? Les Deux Frères is a boutique you don’t want to miss. Upon entering the store, the bustle of the nine streets gives way to a laid-back atmosphere. The feel of high-end fabric and the scent of new leather combine exquisitely with the coffee they’ll pour for you. Add elegance and some French allure and you have your recipe for success right there. Leaving empty-handed was never so difficult.



Dr. Martens

Hartenstraat 16 kalverstraat 158

Spirit and deep connection to the music scene, the Dr. Martens shops in Amsterdam are the place to find your Dr. Martens favourites. Here you can shop all the Originals, as well as the Made in England collection, and a number of Vegan options – from glittery blue kiddie boots to artsy 1460s and brogue Chelsea boots – in a cool stripped-down environment.


DENHAM The Jeanmaker

DENHAM The Jeanmaker

DENHAM the Jeanmaker was founded in Amsterdam in 2008 by Jason Denham, an English jean maker with an obsession for premium quality denim. The brand offers a full range of collections for men and women including outerwear, tops, bottoms, accessories and — of course — denim.

DENHAM’s Amsterdam roots have remained a key element in its signature aesthetic, brand identity and inspirations. In addition to its headquarters and design studio on the Prinsengracht canal, it has opened a unique cluster of stores and denim bars in the “9 Streets” neighbourhood. In the centre is a “coffee corner” concept shop that showcases the Jason Denham Collection of premium wardrobe essentials.

Jason denham collection Store & Coffee Corner

Prinsengracht 531

Men’s Store • Prinsengracht 495

Men’s Denim bar • Runstraat 18

Women’s Store & Denim bar • Runstraat 15 & 17




Runstraat 13

The cobblestoned streets in Amsterdam’s old centre weren’t made for hard soles and high heels. Keep cool and comfortable this summer with TOMS signature slip-ons, in trendy and classic styles for the whole family. At the Runstraat flagship store, you’ll find all the latest styles, including the TOMS Platform Alpargata: part statement piece, part simple summer espadrille. Whichever you choose, you’ll be walking away in style. TOMS will help a child in need. With every pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need. One for One®


Mint Mini Mall

Mint Mini Mall

Runstraat 27

The inspiring interior of this mini mall reminds one of the fresh taste of mint. The shops will seduce you with absolute wish-list items: the latest lifestyle discoveries, fashion from up-and- coming designers and cool gadgets for him, for her and for the little ones. One thing is for sure, you will not come home empty handed! Brands like Campomaggi, Uno de 50, Urban Nature Culture, Le Specs, Anna + Nina, Depech, Knit-ted, Little Indian and so much more.




Wolvenstraat 21

W-21 is an experimental shoes store by Danish footwear brand ECCO Sko A/S. Created as a ‘One-off’ retail concept and designed by Innovation Lab ECCO (ILE). The store showcases limited edition seasonal collections inspired by high-tech craftsmanship and curated by ILE and the ECCO Leather tannery in Dongen. Each collection includes archived ECCO styles using limited premium leathers advanced (hacked) by ILE or guest hackers – resulting in unique innovative footwear designs. Available exclusively at W-21 retail and online store.


Ellis Gourmet Burger

Ellis Gourmet Burger

Prinsengracht 422

The history of Ellis reads a bit like a love story. A bunch of Belgian burger enthusiasts getting together and creating a dynamic burger brand, that values sustainability and brings together the best products and people. We were very eager to go and try their burgers, as Ellis is in continuous collaboration with star-rated chiefs to improve their top-shelf hamburgers. And with success, in the meantime they have 13 outposts in Belgium, 5 in The Netherlands, 3 in Paris, and counting. Offering a variety of different hamburgers, with classics, specials, 3 veggie hamburgers and 1 vegan, Ellis’ menu will please everyone’s needs.

Opening soon

The 15th of March, Ellis will be opening its second restaurant in Amsterdam. Right in the historic center, in the shadow of the Nieuwe Kerk (which means “New Church”) Ellis will open up a very cosy and trendy new restaurant in the Gravenstraat.


Relaxed at HOME

Huidenstraat 19

Relaxed at Home is a laid-back shop with a great diversity of fashion brands and accessories. A multi brand store for both men and women. In this little warehouse you can find a nice mix of Dutch and more than 20 other European brands. Trendy outfits, flamboyant things and unique finds. In addition to the latest, hip fashion brands, Relaxed at Home also sells interior design and art items. The spacious shop is located in an old coach house, dating from 1780. A must visit for fashionista’s and design aficionados. Shop your beloved items while you enjoy a nice cup of coffee, tea or a glass of wine.


Lincherie Styling Center

Lincherie Styling Center

Huidenstraat 28

Did you know that 70% of women have no idea which bra is best for them? That’s why Lincherie introduced “a revolutionary new concept”, which combines the best of online and offline shopping in a bricks-and-mortar store with a 3D measuring tool and a fitting room where you can try on all the styles and sizes, and an “inspiration collection” that allows you to see more colours and fabrics. After you’ve found your perfect fit, you can simply order online and enjoy the convenience of delivery and free returns.


Marie-Stella-Maris Flagship Store

Keizersgracht 357

You’d be hard-pressed to find a better place to buy local gifts than at the flagship store of Amsterdam lifestyle brand Marie-Stella-Maris. They offer a fine selection of presents for him and her: from natural body care products in exciting unisex scents to luxurious home fragrances that will transform your home into a welcoming retreat. What’s more, for each product you purchase, they donate a fixed amount towards clean drinking water projects worldwide. ing water projects worldwide. T’is the season for giving, after all.


Rain Couture

Huidenstraat 32

Considering Amsterdam’s often-time abysmal weather, you know a local rainwear label’s going to get how to marry fashion with functionality. The latest range at “Europe’s only raingear flagship store” is designed for maximum style no matter the season or weather conditions. Look beneath the 100% waterproof and windproof surface, and you’ll notice all-important details such as taped seams, breathable fabrics and detachable hoods. What’s more, all Rain Couture clothing are made with attention to fair labour practices.




Elandsgracht 59

Founded by Raf Maes and Anton Janssens in the city of Antwerp in 2009,

KOMONO features beautiful accessories crafted by a talented team of dreamers and designers who are committed to maintaining the brand’s high standards of quality and Belgian tradition. KOMONO offers global fashion and is known for its sleek design, accessible prices, inspiring colour palette and aesthetic minimalism.

The spacious shop on Elandsgracht (their fourth flagship location after Antwerp, Brussels and Tokyo) is one of the top addresses in the city to splurge on a new watch or trendy pair of sunglasses. Because the shop is fitted with large mirrors, you will have plenty of opportunity to try on their collection. All items are organised according to model and come in a wide variety of eye-catching colours.




Elandsgracht 57-59

Bringing together the sneaker culture with contemporary fashion, Baskèts (meaning ‘sneakers’ in French) is a unique concept store where you can find the latest kicks and brand

name collections by streetwear giants such as Adidas, Vans, Reebook, Asics and Nike. The two large and attractive shops on Elandsgracht (which opened their doors in 2012) carry some of the most stylish sneaker models and fashion from both well-known and exclusive houses. There is another shop located on Gerard Doustraat in De Pijp.




Elandsgracht 64 | +31 20 627 74 42

For just over three decades this family-owned Jordaan establishment has been a cornerstone of the Italian restaurant scene in Amsterdam. It’s the kind of place where friendships are forged, couples fall (even deeper) in love, and guests always leave with a smile on their face. While the proprietors’ roots lie in the Southern Italian city of Bari, you’ll find both regional specialities and crowd-pleasers from across the country here, with best-sellers including polpo alla Luciana (garlicky octopus with tomatoes, olives, and capers) pasta di mare (homemade seafood pasta) and a creamy dreamy panna cotta dessert served with fresh, seasonal fruit.


Tenue de Nimes

Tenue de Nimes

Elandsgracht 60

This flagship store of Dutch denim brand Tenue de Nîmes represents a natural blend of carefully selected items that all enrich life in one way or another: sunglasses, shoes, belts, sneakers and of course its signature jeans. Everything within the walls of the denim-inspired boutique is interconnected and has an underlying link to the heritage of jeans. Let yourself be overwhelmed by a huge variety of brands, pants and styles. The friendly staff is happy to help you find just what you are looking for. An absolute mecca for jeans in Amsterdam.


Number Nine

Elandsgracht 34

Number Nine sells fashionable, high-quality clothing and accessories, mostly inspired by city trips to international capitals. Think fresh, clean, stylish and unique. Therefore they try to differentiate by offering the most exclusive sneakers, best jeans and beautiful tops. Number Nine loves change. Every season there is a different mix of established brands and new small labels. Number Nine recently opened a new store close to Amsterdam Central Station on Haarlemmerstraat 58, a 15 minute walk from the Elandsgracht store and 5 minutes on foot from the store on the Herenstraat 18. All stores offer a different selection of clothing and accessories with unique character.



Museum of the Canals

Herengracht 386

Museum Het Grachtenhuis (Museum of the Canals) is the natural starting point for visitors to Amsterdam. It is located in one of the most beautiful canalside houses. Het Grachtenhuis introduces visitors to one of the best city development projects in the world: the 17th-century canals of Amsterdam. During your visit to the multimedia, interactive exhibition, you will travel in 40 minutes through 400 years of history. Discover why the canals of Amsterdam truly deserve their place on the UNESCO World Heritage List. The multimedia tour, available in seven different languages, starts off in 1600, showing you how Amsterdam flourished and how the canal district expanded to the metropolis that it is today. After the tour, you can visit the temporary exhibitions or join in one of the many activities organised by the museum.


Kings Square

Koningsplein 13

Dress like a king or a queen for that matter at this luxurious boutique offering fashion for men and women. You’re sure to find everything from that one perfect item to a complete wardrobe. Kings Square offers tailored blazers from Fay, Fedeli and Xacus shirts, jeans by Jacob Cohen and 7ForAllMankind and Hogan and Iceberg shoes. Other sumptuous brands in the boutique’s high-end collection are Parajumpers, Peuterey, Aspesi, CP Company, Kenzo, Plein Sport, Love Moschino, MSGM, Iceberg, Versace Jeans and Just Cavalli. In addition, Kings Square offers exclusive unisex perfumes by Avery Perfume Gallery. Come in and receive the personal attention you deserve from their style advisors in a well-appointed atmosphere.




Koningsplein 5-9 | P.C. hooftstraat 80

For over 40 years, SHOEBALOO has made a name for itself as the leading retailer of high-end designer footwear, bags and accessories. The multi-brand stores carry more than thirty luxury brands, such as Valentino, Gucci, Fendi, Prada and Givenchy. SHOEBALOO is well known for their outstanding interior designs in their stores. Set foot in designer shoe heaven and enjoy the unique experience in the glamorous marble men’s and women’s stores on Koningsplein or indulge yourself in their new re-opened store on PC Hooftstraat



Koningsplein 15

In the heart of the city you will find Occhiali renowned for its limited edition eyewear. With a store steeped in Cartier history it’s no wonder they are one of the most important Cartier dealers in Amsterdam. At Occhiali you won’t just find your favorite pair of designer sunglasses, their optical range is niche and exciting with handmade titanium brands from Dita, Thom Browne and Matsuda. With its one-hour glazing service you can even have them made the very same day. When you leave, be sure to pay attention to the door handle, It’s the original gothic style Cartier C handle, dating back to when the store was once a prominent Cartier jewelers.



Nieuwezijds voorburgwal 383 (near spui square)

BarongBarong is a lovely and unique jewelry shop at the end of the Nieuwezijds Voorburgwal (near the Spui Area). The name BarongBarong is derived from a Balinese legend which harmoniously connects physical beauty to insights in life. Handmade jewelry wrought in coton, luxurious silks and edgy leather skillfully combined with silver, gold plated silver and gemstones in a wide variety of colors, models and styles. BarongBarong’s jewels reflect individual beauty by the countless personal possibilities of combinations for both men and women. Prices range from € 25 – 75,- apart from the exclusive items. The shop also provides a men’s department.


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