Lil’ Amsterdam

What do “macho limoncello”, lacy lingerie and merlot wine gums have in common? They’re Amsterdam-made products “with a story”, and they’re all available at Lil’ Amsterdam, a new locally-focused shopping hub in the Amstelpassage at Amsterdam Centraal Station. The city’s latest shopping destination opened for business in what’s arguably the most central location. Operating like a premium pop-up platform for up-and- coming Amsterdam brands, with space for 19 shops – some will be open for a year, some only for a few months – there’s a diverse range of fashion, beauty, local liquor and affordable art. You can also get your nails done or simply relax with a coffee while waiting for your train. Annemarie van Gerrevink of PUP Agency, which developed the concept along with NS,
the Dutch national railway company, describes Lil’ Amsterdam as a living “exhibition” or “little neighbourhood”, where you can shop for products “with a story” that are “made with love and passion”.