Van den Assem

This family owned fashion retailer, which has made a name for itself in Rotterdam, recently opened its first Amsterdam branch in the glossy new Gelderlandplein shopping mall. Known for its extensive range of high-quality footwear, bags and accessories for the whole family, you’ll find brands like Santoni, Magnanni, UGG, Marc Cain, Tod’s, Hogan and Van Bommel at the 390m2 store. Explains owner Gerry van den Assem: “We chose Gelderlandplein as the location of our twentieth store, because of the beautiful development the shopping centre has seen in recent years. The customer experience here is a seamless fit with our vision.”