Velour

Velour Amsterdam is a concept store for men and women. Besides the Swedish, preppy, feel-good label Velour, the assortment is enriched with carefully selected brands that supplement the Velour feeling. Sunglasses, shoes, perfumes, watches, underwear and even lingerie are in the assortment. The overall design concept of Velour embraces a classic, preppy look with traditional garments redesigned in a new, stylish, yet effortless, way. The people behind Velour call this ‘feel-good preppy’. This style contains Swedish west coast influences and is meant for curious individuals who have an interest in trends but, unlike the fashion slave, are reflective and make their own interpretation.