Editor:  De Redactie • Publication:  01 January 2018




“Housed in a handsome monumental building, this lifestyle concept focuses on good products and story telling. Winners of the “Story Telling” Awards by the Dutch Retail Association in 2017, this new kid on the block educates consumers on making more conscious choices without compromising style. Key stories revolve around sustainable materials that are not harmful to our planet, ethically sourced fashion brands and cruelty free vegan products that look as good as they make you feel. The concept covers fashion, accessories, skincare, haircare, homeware and a vast selection of well curated handmade Amsterdam crafted products. The store changes around every month so there is always something new to look forward to. Owner Ciara Shah and her team are always on hand as brand educators to guide you in your shopping experience”

In the neighbouhood


Prinsengracht 581, Amsterdam
+31 (0)65 200 14 10


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